"Fresh fruit and vegetables for children in schools and clubs across the UK"
Kids Fruit is a project by Minor Weir and Willis Ltd (MWW), one of the UK's largest fresh produce handlers, providing fresh fruit and vegetables specifically to children and staff in schools and clubs.
Kids Fruit is a dedicated initiative run by Minor Weir and Willis Ltd, a Birmingham-based fresh produce company established in 1963. MWW grew from a single market stall to become one of the UK's largest handlers of fresh fruit and vegetables, and Kids Fruit channels this wholesale expertise into supplying schools, nurseries, and clubs. The service focuses on getting fresh, quality fruit and vegetables to children in educational and recreational settings. The link to MWW's wholesale infrastructure means Kids Fruit can offer reliable supply at competitive pricing, backed by decades of fresh produce handling experience. As a project of a major wholesale produce company, Kids Fruit benefits from established cold chain logistics and sourcing relationships. The service is designed for bulk supply to institutions rather than individual consumer delivery.
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